Meet Sica

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Sica Schmitz is the founder and curator of Bead & Reel, the online ethical boutique for eco-friendly, cruelty-free, sweatshop-free fashion, and the winner of the 2017 Sustainable Business Council's Sustainable Business Award. 

With a background in costume design and sustainable styling, she is active in fair trade and vegan fashion both locally and globally as a Fair Trade LA board member, the Fashion Editor of Vilda Magazine, and the founder and host of the annual Fair Trade Fashion Show in Los Angeles, which this year raised over $31,000 to fight human trafficking. 

A frequent speaker and writer, she has been featured in dozens of publications and podcasts including BustleOrigin Magazine, The Good TradeMagnifeco, and Vegan Life Magazine.