Meet Sica

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Fashion has always been one of Sica's greatest joys. It started as a child with sewing lessons in her small home town and flourished in fashion school in New York City. Her first job out of college was at a Personal Shopper at Nordstrom which led to her 8 year career in Costume Design for film and television, working on notable projects such as Safety Not Guaranteed and ABC's hit show Castle

Since the 2014 launch of her online ethical boutique Bead & Reel, she has earned a reputation as one of the top experts in sustainable fashion. A regular speaker and writer, she is passionate about using clothing to tell more loving stories, both about ourselves and about our relationship to the world around us.