Meet Sica


Sica Schmitz is the founder of Bead & Reel, the ethical fashion community featuring the top ranked blog and unique affiliate network, as well as the winner the 2017 Sustainable Business Council's Sustainable Business Award. 

With a background in costume design and sustainable styling, she is active in fair trade and vegan fashion both locally and globally as the Fashion Editor of Vilda Magazine and the creator the annual nonprofit Impact Fashion Show in Los Angeles, which raised over $31,000 to fight human trafficking in 2017.

A certified yoga instructor, she has written about and spoken about leading a mindful lifestyle through hundreds of publications, podcasts, and events including BustleOrigin MagazineThe Good TradeMagnifecoLiberty for HerVegan Life Magazine, the Animal Rights National Conference, and the Fair Trade Campaigns Regional Conference.