Meet Sica

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Sica Schmitz is the founder of Bead & Reel, the ethical fashion community featuring the popular boutique, top ranked blog, and unique affiliate network, as well as the winner the 2017 Sustainable Business Council's Sustainable Business Award. 

With a background in costume design and sustainable styling, she is active in fair trade and vegan fashion both locally and globally as a Fair Trade LA board member, the Fashion Editor of Vilda Magazine, and the creator the annual nonprofit Fair Trade Fashion Show in Los Angeles, which raised over $31,000 to fight human trafficking in 2017.

She has written about and spoken about leading a mindful lifestyle through dozens of publications, podcasts, and events including BustleOrigin MagazineThe Good TradeMagnifecoLiberty for HerVegan Life Magazine, the Animal Rights National Conference, and the Fair Trade Campaigns Regional Conference.